Locals shop for hardware dressed in designer wear

by Caroline Turney

In years past, the mere mention of a lumber and home center would have conjured up images of steel toed boots, plaid shirts, and tool belts slung over carpenter pants hung just a bit too low for the good of society. But recently, the attire de jour at Cragg’s Do It Best Lumber and Home Center included holiday sweaters with stylish shoes, and the only precariously low pants to be seen were the occasional pair of designer hipsters.

Among the approximate 100 women who visited Cragg’s Do It Best on the evening of Dec. 2, the friendly neighborhood chatter may well have included statements like, “I love your handbag. Where did you find that fabulous hammer?” proving that women really have “come a long way, baby!” One of the owners, Lisa Cragg said, “It was a really great evening. We saw a lot of familiar faces and got to meet new people too."

With holly and folly, they partied amidst the hardware while dressed in designer wear. The festive group viewed examples of holiday décor and demonstrations for how to clean leather and jewelry. They drank wine and punch, ate quesadillas, and dipped strawberries in a chocolate fountain thanks to Cragg’s small appliance exhibition.

It was all part of Ladies’ Night, a customer appreciation evening designed specifically for the busy woman. “Ladies especially seem rushed this time of year,” said Lisa Craig. “This gives them a little extra time and friendly environment to do some of their shopping.”

As an added token of gratitude for their clientele, Cragg’s gave away a plush reindeer with every $50 purchase.

Bringing gender balance to a market traditionally dominated by men, Cragg’s Do It Best Lumber and Home Center is owned by husband and wife team Doug and Lisa Cragg. Located on Hwy. 46 just west of Hwy. 281, the store offers not only typical hardware and lumber items, but also a wide selection of gardening, house wares, decorator items, and gifts throughout the year.

As a business owner who likes to give back to the community, Lisa Cragg said, “The most important thing was that we saw quite a number of people take angels from our angel tree for St. Jude’s Ranch. There were more names added this year because they opened a new emergency children’s shelter closer to New Braunfels.”


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